Sam Scherdel is a South Yorkshire singer-songwriter whose raw storytelling and electrifying live performances are rapidly building a global audience. Raised in the former mining town of Mexborough near Doncaster, his music blends gritty working-class honesty with soaring indie rock, drawing comparisons to Bruce Springsteen and Sam Fender.His breakout single “Somewhere in the Middle” has surpassed 1.5 million Spotify streams and generated over 8 million views on TikTok, resonating with listeners through its anthemic energy and unfiltered emotion. The track also gained international exposure through a Love Island sync placement, introducing Scherdel to a global television audience.A relentless live performer, Scherdel has built his following from the ground up, selling out grassroots venues across the UK and creating a fiercely loyal fanbase along the way.Following the momentum of his recent releases, Scherdel arrives at South by Southwest in Austin as one of the UK’s most exciting emerging independent artists.