Ronald Rummell Coleman, aka DJ OG Ron C, began his DJ career at parties in his northside neighborhood of 5th Ward in Houston, Texas, while a freshman in high school. In the 12th grade he got a job on the first street team for Houston radio station Majic 102. During his senior year Ron C earned a grant to attend Wiley College in Marshall, Texas, to study communication. He attended Wiley for a year and worked at the school-run radio station KBWC. After being there a year C took a lead at Houston urban station 97.9 The Box in promotions as an intern. In 1994 Ron C was given a paid position at KBXX 97.9 FM. That same year he met Michael "5000" Watts who was also a DJ at the station. On the south side of town a new subgenre of rap that had been created by DJ Screw was so popular that the sound was being played on the north side. Ron C teamed with Watts (who released "party tapes" which are called mixtapes today) to release a screwed and chopped tape of their own. In 1995, Swishahouse was founded as a joint venture between the two DJs. DJ Screw let south-side MCs rap on his tapes and the Swishahouse would soon do the same for rappers on the north side.